Hey there,
You may have noticed we just launched the Align Numbers API (it’s in Beta- yeah!)
And then you probably asked yourself: “What’s an API?”
Or maybe: “Do I need to care about this?”
Fair questions.
Here’s the simplest way I can explain it:
An API (Application Programming Interface) is a way for two systems to share data. It’s how your sales metrics from HubSpot/Salesforce/Excel—or your Finance numbers from a spreadsheet or your in-house system—can show up in Align automatically.
It takes some technical setup. You will need a developer.
But once it’s in place, your KPIs update themselves.
No more copy-pasting. No more reminder emails. No more scrambling before a meeting.
Here’s how it works:
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You tell your developer what data you want to bring into Align.
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They use our API to connect the source system to your Metrics.
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The number flows in, like clockwork—daily, hourly, whatever you need.
Why it’s worth it:
✅ Numbers stay current
✅ Fewer manual errors
✅ Your team can trust the numbers and focus on action
This isn’t about tech for the sake of tech. It’s about building something once that saves time over and over again.
👉 Here’s the Numbers API guide—written for humans, not just developers.
If you’re thinking, “I like this idea, but I don’t know where to start,” we’re happy to help. We can walk through your account and help figure out what’s possible. Just stop by Ask Align!
