A simple shift in how you define Priorities can change your team’s execution.
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Weekly Tips & Tricks

Hey there,

 

This week is a good time to revisit a simple idea that can quietly make or break your quarter: understanding the difference between a Priority and a Task. When teams mix the two, execution slows down and accountability gets muddy. When they’re clear, everyone moves with purpose. Smart moves today create big wins tomorrow.
 
So what’s the difference?
 
A Priority is a strategic commitment for the quarter.
It should be SMART or FAST, have a clear outcome, and represent meaningful progress toward your bigger goals. Coach Herb Cogliano does a great job explaining what strong Priorities look like in this short webinar. A true Priority should take the entire quarter to complete because it represents impact, not activity or a single KPI.
 
A Task is a short, tactical milestone.
Tasks help you chip away at a Priority. They’re bite-sized and actionable. If it takes more than two to three hours, it’s probably not a Task yet. Break it down.
 
Why people get tripped up
Some Priorities don’t show measurable progress until the end of the quarter. That’s normal. The trap comes when those “end-loaded” Priorities get ignored for too long. The fix is simple: create weekly Tasks that move the work forward in small, intentional steps. This keeps momentum steady and prevents the last-minute scramble that undermines quality.
 
A few more helpful distinctions
  • A Priority describes what you’re trying to accomplish and why it matters. A Task describes how you’ll move it forward and who's accountable to do it.
  • A Priority reflects strategy. A Task reflects execution.
  • A Priority stays stable for the quarter. Tasks can change as the work evolves.
Use Align to make it easier
If you haven’t tried the Align Priority Coach, now is a great time. It guides you through writing a SMART Priority and—starting Friday—the updated version will one-click create the Priority and  Tasks for you. That means your strategic intent and your weekly execution stay connected.
 
Share the public version with teammates or anyone in your network who could benefit: https://aligntoday.com/ai-priority-creation/
 
If you keep your Priorities strategic and your Tasks tactical, your team stays aligned and your quarter stays on track.

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